The Best Swimsuit Brands to Shop in 2023
Last Updated on October 20, 2023 by Dana Berez
The Best Swimsuit Brands
In need of a new swimsuit, but don’t know where to start? I have you covered in this list of the best swimsuit brands that offer cute swimsuits that are universally flattering.
Finding swimsuit brands that offer a great fit and that are actually comfortable was one of the top things I looked for when sorting out this list.
Plus, if you have a larger chest, I highly recommend checking out the 30 Swimsuits for Big Busts that are Supportive & Sexy for even more swimsuit inspiration.
Now let’s get into the list of the best cute swimsuits.
Sorted in random order. Contains affiliate links
Founded by Natasha Oakley and Devin Brugman, Monday Swimwear is known for its strong advocacy of body positivity. Their goal is to instill confidence and power within with designs based on timeless pieces that compliment the female form.
Fit is extremely important and every piece is fitted several times. Nothing is added to the collection without a perfect fit, as Monday Swimwear offers swimwear for women up to an E/F cup. You’ll be sure to find a figure-flattering fit.
Summersalt swimwear offers comfortable swimwear without the middle man, so you get designer swim without the super high price tag.
Fit and comfort are super important, and the swimwear has been measured over a million times to 10,000 to achieve the best fit for everybody. The ‘Sidestroke‘ one-piece swimsuit is the top seller, with thousands of positive reviews and multiple color combinations.
J Crew is known for classic swimsuit styles that really flatter the body. Since 1983, J. Crew has prioritized using quality fabrics with UPF 50. You’ll find simple silhouettes in solid colors and tasteful patterns. Plus, they feature more full coverage bottoms- making the fit flatter your body type.
I am obsessed with this one-shoulder ruched style that comes in multiple colors.
Sizing goes by numbers, making the fit more custom. Plus, styles come in long torso, available up to size 24.
Everything But Water
Everything But Water is an online retailer selling all things swimwear, resort wear, and accessories from the best swimwear brands. Seriously, if you are looking for vacation wear- you’ll find your whole look on Everything But Water.
However, Everything But Water also has its own line of swimwear from the brand Summerful featuring high-quality design-forward styles.
P.S. I am obsessed with the Summerful Montauk Top. This underwire top fits larger busts (I am a 34DD) and is a staple in my swimsuit drawer.
Cupshe is a beachwear brand inspired by fun vibrant women all over the world. The swimsuit pieces are crafted with love using patterns, textures, and quality fabrics that work whenever you are in the sun.
Save 15% off orders $70+ using code: Berez15
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Related: And for more of my Cupshe Favorites, check out 13 Favorite Cupshe Swimsuits I Wear All Year Round
If you are looking for fun sexy swimwear that’s actually flattering, look no further than Beach Riot. Beach Riot has cute swimsuits with fun bold patterns, cool cuts, and an overall unique aesthetic.
Try out the Best Selling ‘Eva Top‘ that comes in fun bright color combinations including bright pinks, muted purples,
Shop Beach Riot
Becca by Rebecca Virtue is a contemporary brand that pays attention to trends and detail. Each collection offers plenty of styles that allows you to find your perfect fit.
Becca offers distinctive silhouettes, including the must-have ‘Show & Tell plunge swimsuit‘, that looks like mesh across your skin available in different shades. Plus you can find plenty of feminine designs with great quality.
Shop Becca Swim:
Albion Fit is a local family-run business, and its mission is to provide women with the most luxurious, flattering, and hassle-free swimwear.
Known for their unique fun printed designs, along with classic solid shades perfect for mixing and matching. Just like the name, Albion Fit’s fit is body-hugging making it super comfortable.
The one-pieces are their best-selling styles, and they flatter many body types with sizing up to 3XL.
Tommy Bahama Swim
Tommy Bahama swimsuits transport you to your perfect paradise destination. You can find figure-flattering swimsuits in soft textures and bold fun prints.
There is a large array of shapes and styles from halters, v-necks, bandeau, and off-the-shoulder cuts in two-piece and one-piece swimwear, making your perfect suit just a look away.
Shop the one piece in the photo.
Shop Tommy Bahama Swim
L Space is a California-based company that prides itself on comfort-fitting swimwear that you actually feel good in. The materials are so soft, and the styles range from classic cuts and soft neutral colors.
You won’t have a hard time finding a flattering fit, and one of my favorite tops is the Ribbed Lee Lee Bikini top!
Shop L Space:
Style and sustainability are inseparable for Vitamin A Swim. Vitamin A designs its collections using recycled and plant-based materials.
Plus, all Vitamin A bikinis, bodysuits, and loungewear are designed to last and made to give the most flawless fit. The best-selling ‘Sienna Top‘ looks great on everybody and comes in multiple colors.
I would size up in Vitamin A Swim as the swimsuits run a little small.
I own a few swimsuits from Revolve, and they continue to be one of my favorite places to get new swimwear. The material is high quality, and form-fitting making these swimsuits so comfortable and flattering. Definitely take a look online, you’ll have so many favorite picks.
Brazillian brand, Vix by Paula Hermanny offers sleek sophisticated swimwear styles with hand-crafted details.
For over 20 years, the Vix brand mastered the art of combining prints, colors, fabrics, and unique details handcrafted in Brazil to create a one-of-a-kind collection of swimwear. Exceptional fit, flattering silhouettes, and quality have become the brand’s motto for modern women.
Shop Vix Swim:
Australian brand Hello Molly offers fun and flirtatious swimsuits with cheeky styles, fun patterns, and bright colors. You can also find an array of cute summer dresses, loungewear, shoes, and accessories for a complete look.
If you are looking for classic styles in either a one-piece or two-piece swimsuit, Aerie Swim has you covered. You can solid colors or flirty prints in nearly all styles at a great price. Plus. Aerie swimsuits are made to fit and flatter all body types.
I am personally loving the one-piece wrap swimsuits for a flattering fit with a fun pattern.
Solid & Striped
Solid & Striped offers timeless swimsuits, apparel, and accessories, and strives for elegance and simplicity with their swimwear collections using the finest Japanese & European fabrics.
The Tony Solid ripped one-piece swimsuit is in a super cute bubble gum color with open back detail.
Onia was founded in 2009, and each piece is made with clean-cut silhouettes and modern fabrics to create a minimalist aesthetic perfect for every day.
You can find innovative yet timeless designs that combine great fit and comfort. The swimwear collection has gorgeous muted shades and patterns making it perfect for a timeless and chic look.
Eberjey is known for their ultra-soft Pajama Sets (on Oprah’s list of favorite things) but their swimsuit & cover-ups are not to be missed!
You can find a gorgeous collection of muted trendy tones like tans, blues, and neutrals. Plus the adorable cover-up dresses, skirts, tops, and chic one-piece swimsuits come in a variety of flattering shades and shapes.
Kona Sol at Target
You can find your swimsuit staples from Target Swim. Their Kona Sol Collection offers fun colorful prints with modern, classicly cut swimsuit types from bikinis, tankinis, one-pieces, and cover-ups. The collection is made for women of every age.
Check out Next: 30 Swimsuits for Big Busts that are Supportive & Sexy
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